Brackley Road, NN12 6TQ, Towcester, GB
Little Chef was a chain of roadside restaurants in the United Kingdom, founded in 1958 by entrepreneur Sam Alper, and modelled on American diners. It specialised in the "Olympic Breakfast" – its version of a full English – and "Jubilee Pancakes". The restaurants are mostly located on sites on A roads, often paired with a Travelodge motel and a petrol station. They used to be on motorways in Moto Services but were removed in 2009.
The chain expanded rapidly throughout the 1970s and 1980s, largely organically, although in 1986 it acquired Happy Eater, its only major roadside competitor. It peaked in numbers in 1999 - 2000 with 439 restaurants, but restructuring has seen this reduced to 71. The Little Chef brand has been in decline for many years, largely due to a lack of investment, increased competition, and predominant use of motorways rather than A-roads for long-distance journeys.